Automatic Sorting & Sorting Settings
Manual or Flux-powered automatic positioning based on performance
Automatic Sorting & Sorting Settings
The Automatic Sorting & Sorting Settings control the order in which casino offers appear on a Site.
Because position strongly influences clicks and revenue, this feature must be used deliberately.
Sorting is an optimization tool, not a shortcut.
What Sorting Controls
Sorting determines:
- Which casino appears first
- How offers move over time
- How performance influences visibility
Sorting applies at the Site level and affects all users visiting that Site.
Two Sorting Modes
CasinoFlux supports two primary sorting modes:
- Manual Sorting
- Automated Sorting (Flux-powered)
Both are valid. Each serves a different purpose.
Manual Sorting
Manual sorting allows you to explicitly control offer order.
Use manual sorting when you want full control of casino positions, prefer to manually change the order, or are running exclusively agreed positions with casino operators.
Manual sorting gives full control, but requires maintenance.
Automated Sorting (Flux-Powered)
Automated sorting reorders offers based on performance data using Flux's intelligent sorting engine.
The engine evaluates metrics such as:
- EPC
- Deposit amounts
- Deal type (new or exclusive)
The goal is to:
- Push higher-value offers upward
- Reduce exposure of underperformers
- Adapt over time without manual intervention
When Automated Sorting Makes Sense
Use automated sorting when:
- Traffic volume is stable
- Conversion data is reliable
- Offers have comparable intent
- You want performance-driven ordering
Do not enable automation too early.
When You Should Avoid Automated Sorting
Avoid automated sorting when:
- Traffic volume is low
- Data is still immature
- Offers differ heavily in intent
- You are testing creatives or layouts
Automation amplifies data quality.
If the data is weak, the output will be weak.
Sorting Weights and Configuration
CasinoFlux allows you to adjust sorting weights.
Common weight inputs include:
- EPC
- Deposit value
- Deal classification
Adjusting weights changes how aggressively the algorithm reorders offers.
Best practice:
- Make small changes
- Observe impact over time
- Avoid frequent rebalancing
Sorting and New Offers
New offers initially lack data.
CasinoFlux handles this by allowing baseline exposure and gradually adjusting position as data arrives.
This behaviour can be customised via Sorting Settings. You can set a specific weight for new or exclusive casinos, giving Flux's sorting engine a starting signal before performance data exists. This is especially important when launching a new casino with no historical data to go on.
Do not manually fight the algorithm unless you have a clear reason.
Common Mistakes
Avoid the following:
- Enabling automation too early
- Overweighting one metric
- Reordering too frequently
- Treating sorting as static
- Ignoring market-specific behavior
Sorting is not fire-and-forget.
Best Practices
-
Start manual
Switch to automation only after data stabilizes. -
Keep offers comparable
Do not mix incompatible deals. -
Monitor impact
Watch EPC and total revenue, not just clicks. -
Combine with reporting
Sorting decisions should be data-driven, not intuitive.
How Sorting Fits Into the System
Sorting influences:
- User attention
- Click distribution
- Revenue concentration
It works best when combined with:
- Clean Offers
- Stable Sites
- Reliable Reporting
Sorting cannot fix poor traffic or bad deals.
Summary
Automatic Sorting & Sorting Settings rewards patience.
Used correctly:
- It increases revenue efficiency
- It reduces manual work
- It adapts to performance changes
Used incorrectly:
- It hides signal
- It distorts learning
- It creates false confidence
Earn automation with data.