Sites (Landing Pages)
Deploy player-facing landing pages and offer walls
Sites (Landing Pages)
Deploy player-facing sites — also called offer walls — that promote casino brands to your traffic.
They set the stage for:
- Launching new markets fast
- How well traffic converts
- Whether compliance requirements are needed or not
Sites are designed for rapid deployment first, and optimization later.
What Is a Site
A Site is a landing page or offer wall used to promote one or more casino brands.
A Site defines:
- Market and locale
- Visual layout and theme
- Which casinos are promoted
- Compliance pages and disclaimers
Sites are independent of campaigns and tracking. You can launch Sites without postbacks.
When You Should Create a New Site
Create a new Site when:
- Entering a new market or language
- Testing a new layout or theme
- Promoting a different mix of offers
- Isolating traffic sources or strategies
Do not overload one Site with conflicting purposes.
Creating a Site
To create a Site:
- Go to Sites → Create Site
- Set:
- Site name
- Target market / locale
- Select casinos to promote
- Choose:
- Theme
- Layout (card or row view)
- Launch
Your Site is live immediately.
Site Layouts and Themes
CasinoFlux provides pre-defined themes optimized for:
- Speed
- Clarity
- Compliance
Layouts include:
- Card view for visual emphasis
- Row view for comparison-focused lists
Themes control:
- Locale
- Color schemes
- CTA styling
Themes are intentionally constrained to avoid breaking conversion fundamentals.
Managing a Site After Launch
Once a Site is live, you can:
- Change casino order
- Edit CTA text
- Adjust translations
- Modify theme settings
- Add or remove casinos
All changes apply immediately.
Compliance Pages (Automatic)
Each site offers a way to automatically generate required compliance pages, such as:
- Privacy policy
- Terms and conditions
- Responsible gambling
- Footer disclaimers
- Responsible gambling logos
Characteristics:
- Fully localized per market
- Automatically generated
- Customizable if needed
This removes the need for manual compliance setup.
Custom Pages
If additional pages are required:
- Review pages
- Informational content
- Custom legal pages
You can:
- Create custom pages
- Generate content using built-in AI tools
- Localize automatically
Use this sparingly. Simpler Sites convert better.
Site Analytics (Built-In)
Every Site includes on-page analytics.
This tracks:
- Page views
- Bounce rate
- Time on site
- Device and OS
- Geography
Use this data to:
- Identify weak layouts
- Compare themes
- Improve conversion rate before scaling traffic
Sites With and Without Campaigns
Without Campaigns
- No postback tracking
- Ideal for fast testing
- Still provides strong behavioral analytics
With Campaigns
- Full conversion tracking
- Revenue attribution
- Traffic source optimization
Sites work in both modes.
Common Mistakes
Avoid the following:
- Launching traffic without checking mobile view
- Promoting too many casinos at once
- Ignoring localization details
- Over-customizing layouts
- Treating Sites as static assets
Sites should evolve with data.
Best Practices
-
Start simple
Launch with 1–3 casinos. -
Match market intent
Use correct language, currency, and tone. -
Optimize before scaling Fix CRO issues before increasing spend.
Summary
Sites are where:
- Traffic becomes players
- Data becomes decisions
- Compliance becomes automatic
Use Sites to move fast. Use data to improve them. Do not over-engineer early.