Offers & Casino Entries
Foundation of tracking and revenue attribution
Offers & Casino Entries
Offers are the foundation of tracking and revenue attribution in CasinoFlux.
If an Offer is configured incorrectly:
- Casino metrics may be incorrectly fetched or not fetched at all
- Revenue data will be wrong
- EPC will be wrong
- Campaign decisions will be wrong
This page explains:
- What an Offer is
- How it differs from a Casino Entry
- How the Casino Hub works
- How to configure Offers correctly
What Is an Offer
An Offer represents a specific commercial deal you have with a casino operator.
An Offer defines:
- Which affiliate platform is used
- How CasinoFlux fetches metrics via API
- Which postback events are supported
- Which deal or campaign is tracked
An Offer is a tracking object, not a visual one.
Even though the media buyer adds deal information to an Offer, this information is not used to calculate earnings. All revenue and performance data is fetched directly via the affiliate platform API to ensure accuracy. CasinoFlux asks for deal details to keep track of which deal is being tracked and for overall deal management — not to compute earnings independently.
Offer vs Casino Entry (Critical Difference)
This distinction matters.
Offer
- Technical and commercial
- Controls tracking and revenue
- Connected to affiliate platforms
- Used by Campaigns
Casino Entry
- What the end-user (the player) sees on the landing page
- Welcome offer, free spins, deposit methods, brand assets
- Controls branding and presentation
- Used by Sites
An offer and casino entry can be tagged to more than one site. One offer should never represent multiple deals.
Tagging an offer to the correct campaign or marketing source is critical. If not done, CasinoFlux may fetch casino metrics across all deals on that account, inflating numbers and skewing performance data.
Creating an Offer
To create an Offer:
- Go to Offers → Create Offer
- Open the offer creation stepper and follow each step
- Fill in all required information for your affiliate platform
- Hit Create Offer
CasinoFlux dynamically adapts required fields based on the platform selected.
An offer must be set to active and tagged to at least one site before CasinoFlux will begin fetching casino metrics. If an offer is saved as a draft or is not tagged to any site, it will not be included in the daily API fetch.
If an offer or casino is later paused or removed from a site, CasinoFlux will continue fetching casino metrics for it.
Tagging an Offer to the Correct Deal/Campaign
Casino operators sometimes allow multiple deals under a single account or login — this avoids the need to create multiple accounts. To prevent mixed data, operators tag each deal to a specific campaign or marketing source.
It is important to tag each Flux offer to the correct deal or campaign via the Offer Details page. If this is not done, CasinoFlux will fetch casino metrics for all deals available on the account, which will inflate numbers and make attribution unreliable.
What Happens After Offer Creation
Once an Offer is saved and activated:
- CasinoFlux registers the Offer for tracking
- A Casino Entry is automatically created
- The Offer is included in the daily API fetch once active and tagged to a site
If an Offer is created as a draft, it will not be included in the daily fetch. An Offer also will not be fetched if it is not tagged to at least one site for promotion.
The Casino Hub Explained
CasinoFlux maintains a shared Casino Hub.
Purpose:
- Reduce repetitive manual work
- Improve data quality over time
- Speed up launches for all users
If a matching casino already exists in the Hub:
- Logos, welcome offers, and metadata may auto-fill
- Market-specific data may be pre-populated
Important: Always Review Casino Data
Auto-filled data is a starting point, not a guarantee.
Before launch, always verify:
- Welcome offer text
- Bonus values
- Casino license
- Payment methods
CasinoFlux moderators review shared data, but final responsibility is yours.
Updating a Casino Entry
After Offer creation:
- Go to Casinos
- Open the newly created casino
- Update or confirm:
- Brand assets
- Welcome offer
- Casino license
- Payment methods
These fields directly affect conversion rate.
API Sync and Delayed Metrics
CasinoFlux fetches available metrics via API.
Characteristics:
- Revenue data is delayed (typically ~24 hours)
- Sync frequency is configurable
- Metrics depend on platform support
Delayed data is expected and handled automatically.
Common Mistakes
Avoid the following:
- Mixing multiple deals in one Offer
- Skipping casino entry review before launch
- Assuming real-time revenue
- Selecting the wrong affiliate platform
- Not tagging an offer to the correct campaign or marketing source
- Leaving required API fields blank
Most data issues originate here.
Best Practices (Strongly Recommended)
-
Prepare Offer data in advance Maintain a spreadsheet matching the Offer wizard fields.
-
One Offer per deal Even if deals look similar, separate them.
-
Verify before traffic Before sending paid traffic, go to Offer Details and review the latest fetched API metrics table. This quickly confirms whether the API settings are correct and whether a campaign or marketing source needs to be added.
When You Should Create Multiple Offers
Create separate Offers if:
- Deals differ by traffic source
- Deals differ by geo
- Deals differ by payout structure
- Campaign segmentation exists on the affiliate platform
Do not rely on filters to separate incompatible data.
Summary
Offers control:
- Tracking accuracy
- Revenue truth
- Optimization signals
Treat them as infrastructure, not content.
If Offers are correct, CasinoFlux works as intended. If they are not, nothing downstream can fix it.