Postback Tracking (Campaigns)

Campaigns are where traffic, tracking, and revenue attribution converge.

You should only use Campaigns when:

• You want real-time conversion tracking
• You want to optimize traffic sources using actual events
• You want CasinoFlux to merge conversions with delayed casino revenue

If you do not need postbacks, Campaigns are optional.

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What Is a Campaign

A Campaign is a tracking container that connects:

• One or more Sites
• One or more Offers
• A single Traffic Source
• Postback event logic

Campaigns do not create ads or manage spend.
They provide attribution and feedback loops.

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When You Should Create a Campaign

Create a Campaign when you want to:

• Track registrations or deposits in real time
• Upload conversions back to a traffic source
• Compare ad spend vs performance accurately
• Scale traffic based on conversion quality

If you only want to launch without real-time tracking, campaigns are not required.

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Campaign Structure

Each Campaign defines:

• Traffic source (e.g. Google Ads)
• The Site to promote
• Postback event configuration (set up on the Traffic Source)

A Campaign links a traffic source to a site so CasinoFlux can attribute clicks, receive conversion events, and upload them back to the source.

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Creating a Campaign

To create a Campaign:

1. Go to Postback → Campaigns → Create Campaign
2. Select the Traffic Source
3. Select the Site to promote
4. Save

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Postback Tracking Explained

Postbacks allow CasinoFlux to receive conversion events from casino platforms.

Typical supported events:

• Registration
• First deposit

Characteristics:

• Event availability depends on the affiliate platform
• Events may be real-time or delayed
• Rev-share earnings are delayed — fetched via API, not real-time tracking

CasinoFlux normalizes these events across platforms.

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Traffic Source Integration

When a Campaign is connected to a Traffic Source:

CasinoFlux can:

• Attribute clicks correctly
• Receive conversion events
• Upload qualified conversions back to the source

This enables:

• Smart bidding
• Automated optimization
• Better campaign learning

CasinoFlux does not modify your ads or bids.

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Multiple Traffic Sources, One Site

CasinoFlux supports connecting multiple traffic sources to a single site via separate campaigns.

This means different sources — Google Ads, Meta, native networks — can all send traffic to the same landing page without duplicating sites or offer setups.

Use this to:

• Keep your site setup clean and centralised
• Avoid creating duplicate sites for the same market and brand mix
• Attribute each source independently while sharing the same player-facing experience

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Validating a Campaign

After launch, verify:

• Clicks are registering
• Conversion events appear
• Events are mapped correctly
• Traffic source receives conversions

Expect:

• Conversion events today
• Rev-share metrics tomorrow

Delayed rev-share metrics are expected — they are fetched via API, not tracked in real time.

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Common Mistakes

Avoid the following:

• Expecting real-time rev-share metrics
• Using one Campaign for multiple strategies
• Launching traffic before validation
• Optimizing before enough data exists

Most optimization errors start here.

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Best Practices

• One Campaign per traffic strategy
  Separate by source, geo, or intent.

• Validate before scaling
  Never assume postbacks are working.

• Let data mature Do not judge profitability on day one.

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How Campaigns Fit Into the Bigger Picture

Campaigns provide:

• Signal for optimization
• Structure for reporting
• Context for revenue attribution

They are not mandatory, but they unlock CasinoFlux’s full power.

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Summary

Use Campaigns when:

• You want real optimization
• You trust data over assumptions
• You are ready to scale

Skip them when:

• You are testing quickly

Campaigns reward discipline. Misuse creates noise.