Core Entities in CasinoFlux

Understanding these entities is critical.
If these concepts are unclear, everything else will feel confusing.

Offer

An Offer represents a casino deal you have brokered with an operator.

It defines:

Which affiliate platform is used
How CasinoFlux fetches metrics via API
Which postbacks are available
Which campaign or deal segment is tracked

An offer is the technical source of truth for revenue and conversions.

One offer can have multiple deals brokered under the same affiliate account. It is important for the media buyer to segment these via campaign or marketing source, and tag the correct one under Offer Details. An offer can also be tagged to multiple sites.

Casino Entry

A Casino Entry represents the player-facing brand:

Logo
Welcome bonus
Payment methods
Market availability

A casino entry will always be auto-created when an offer is added.

CasinoFlux maintains a shared Casino Hub:

Data may be pre-filled from existing entries
All entries should be reviewed before launch
Moderation ensures baseline accuracy

Casino entries exist to power Sites and ensure the end-user (the player) sees relevant information — not offer details, which are only important for the media buyer and back-office.

Site (Landing Page)

A Site is a landing page or offer wall that promotes one or more casinos.

Sites define:

Market and locale
Visual layout and theme
Which offers are promoted
Compliance pages and disclaimers

Sites are optimized for:

Rapid deployment
A/B testing
Conversion rate optimization

Sites can exist with or without postback tracking.

Campaign

A Campaign ties everything together.

It connects:

A Site
One or more Offers
A Traffic Source
Postback tracking configuration

Campaigns enable:

Real-time conversion tracking
Traffic source optimization
Accurate attribution

If you do not need postback tracking, you do not need to set up campaigns or a traffic source under the Postback option.

Traffic Source

A Traffic Source is any external platform sending traffic:

Google Ads
Native networks
Social platforms

CasinoFlux integrates at the tracking layer, not the ad management layer.

You still:

Launch ads externally
Control budgets externally
Optimize bids externally

CasinoFlux supplies the data that makes those decisions accurate.