Core Concepts
The mental model behind CasinoFlux
This section explains the foundational concepts that power CasinoFlux.
Understanding these concepts is critical. Without this mental model, the platform will feel confusing.
Why This Section Matters
Most iGaming teams operate with fragmented tools:
- Tracking lives in one system
- Offers in another
- Landing pages somewhere else
- Revenue data arrives late and disconnected
CasinoFlux unifies these into a single campaign lifecycle while respecting the realities of iGaming data delays and platform constraints.
This section gives you the mental model to use CasinoFlux correctly and confidently.
What You'll Learn
Overview
The high-level philosophy behind CasinoFlux:
- How campaigns work as systems, not isolated ads
- The difference between Fast Launch and Full Tracking modes
- Why real-time and delayed data are handled separately
- The campaign lifecycle from deal to optimization
Entities
The core building blocks you'll work with:
- Offers - Technical source of truth for revenue and conversions
- Casino Entries - Player-facing brands and presentation
- Sites - Landing pages and offer walls
- Campaigns - Attribution and tracking containers
- Traffic Sources - External platforms sending traffic
Data Flow
How data moves through the system:
- Real-time event layer (clicks, conversions)
- Delayed revenue layer (monetary truth)
- How CasinoFlux merges these layers
- Why discrepancies happen and what they mean
- The design philosophy: truth over time
Key Takeaways
After reading this section, you should understand:
- A campaign is not an ad — it's a system
- CasinoFlux respects data delays instead of fighting them
- Real-time signals and delayed revenue are separate layers
- Offers control tracking, Casinos control presentation
- You can launch without full tracking enabled
Read This Section If...
- This is your first time using CasinoFlux
- You want to understand why the platform works the way it does
- You're confused about the difference between Offers and Casinos
- You're seeing data discrepancies and want to understand why
- You're planning to scale and need confidence in your numbers
Skip This Section If...
- You just want to launch quickly (go to Getting Started)
- You're already familiar with the CasinoFlux model
- You prefer learning by doing
You can always come back to this section when you need deeper context.
Next Steps
Start with Overview for the high-level mental model.
Then read Entities to understand the building blocks.
Finish with Data Flow to understand how data moves through the system.
Understanding these concepts will make everything else feel intuitive.